The Australasian Professional Society on Alcohol and other Drugs

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Comprehensive Review

A systematic review of combined student- and parent-based programs to prevent alcohol and other drug use among adolescents
Nicola C. Newton, Katrina E. Champion, Tim Slade, Cath Chapman, Lexine Stapinski, Ina Koning, Zoe Tonks and Maree Teesson
23 MAR 2017 | DOI: 10.1111/dar.12497

Reviews

A bibliometric review of drug and alcohol research focused on Indigenous peoples of Australia, New Zealand, Canada and the United States
Anton Clifford and Anthony Shakeshaft
23 MAR 2017 | DOI: 10.1111/dar.12510

Social costs of illegal drugs, alcohol and tobacco in the European Union: A systematic review
Pablo Barrio, Jillian Reynolds, Anna García-Altés, Antoni Gual and Peter Anderson
23 MAR 2017 | DOI: 10.1111/dar.12504

Original Paper

Latent classes of alcohol problems in Mauritian men: Results from the Joint Child Health Project
Susan E. Luczak, Carol A. Prescott and Peter H. Venables
23 MAR 2017 | DOI: 10.1111/dar.12506

Commentaries

Revisiting the ‘paradigm shift’ in opioid use: Developments and implications 10 years later
Benedikt Fischer and Jürgen Rehm
23 MAR 2017 | DOI: 10.1111/dar.12539

Supporting the Aboriginal alcohol and other drug workforce in New South Wales, Australia
K. S. Kylie Lee, Bradley Freeburn, Steve Ella, Scott Wilson, Kristie Harrison, Monique McEwan and Katherine M. Conigrave
23 MAR 2017 | DOI: 10.1111/dar.12465

Brief Reports

History of being in government care associated with younger age at injection initiation among a cohort of street-involved youth
Brittany Barker, Thomas Kerr, Huiru Dong, Evan Wood and Kora DeBeck
23 MAR 2017 | DOI: 10.1111/dar.12513
     
Profile of children diagnosed with a fetal alcohol spectrum disorder: A retrospective chart review
Natasha Reid, Doug Shelton, Judith Warner, Frances O'Callaghan and Sharon Dawe
23 MAR 2017 | DOI: 10.1111/dar.12519

Letter to the Editor

Populations and areas most at risk of methamphetamine-related harms: A commentary on Degenhardt et al.Populations and areas most at risk of methamphetamine-related harms: A commentary on Degenhardt et al.
Cindy Woods and Kim Usher
23 MAR 2017 | DOI: 10.1111/dar.12533

 

Clinician's Corner - February 2017

DAR Front Cover

Clinician's Corner| February 2017         EARLY VIEW

Clinician’s Corner

An examination of how alcohol brands use sport to engage consumers on social media

Sport is an important part of Australian culture and many professional sports feature sponsorship by alcohol brands. Westberg et al† examine how alcohol brands use sport when communicating through social media, focusing on the social media activity of alcohol brands that sponsor the three largest spectator sports in Australia: Australian rules football, rugby league and cricket (available on Early View in Drug and Alcohol Review).

The authors identified eight wine brands, six beer brands and three spirit brands as sponsors of the relevant sports. Facebook and Twitter posts were assessed, and of 1086 brand-authored posts, 236 were identified as sport-linked communication. Westberg et al found that alcohol brands were not just using social media to promote their products, but that 69% of the sport-linked messages on Facebook and Twitter were aimed at engaging consumers as active participants through ‘calls to action’ ultimately resulting in co-creation of content.

Consumers were encouraged to engage in competition, collaboration, celebration and consumption. Messages by alcohol brands also frequently sought to appeal to consumers’ identification with a particular sport or team and their sense of camaraderie (“We've done it”). Analysis showed a high level of interest and engagement in these posts, with 128 brand-authored messages on Facebook having a total of 46 616 likes, 4300 comments and 6052 shares, and 108 brand-authored messages on Twitter having 1202 ‘favourites’ and being associated with 1045 retweets.

The authors note that further studies need to investigate how these strategies affect drinking practices in general, as well as how they affect alcohol consumption as part of the sport experience.


A complimentary PDF of the article is available to APSAD members by emailing This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..


† Westberg K, Stavros C, Smith ACT, Munro G, Argus K. An examination of how alcohol brands use sport to engage consumers on social media. Drug Alcohol Rev 2016: Available on Early View.