The Australasian Professional Society on Alcohol and other Drugs

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Comprehensive Reviews
Explicating the role of empathic processes in substance use disorders: A conceptual framework and research agenda
Suena H. Massey, Rebecca L. Newmark and Lauren S. Wakschlag
10 MAY 2017 | DOI: 10.1111/dar.12548

Risk of stroke in prescription and other amphetamine-type stimulants use: A systematic review
Blanca Iciar Indave, Luis Sordo, María José Bravo, Ana Sarasa-Renedo, Sonia Fernández-Balbuena, Luis De la Fuente, Michela Sonego and Gregorio Barrio
8 MAY 2017 | DOI: 10.1111/dar.12559

Mobile phone messaging for illicit drug and alcohol dependence: A systematic review of the literature
Babak Tofighi, Joseph M. Nicholson, Jennifer McNeely, Frederick Muench and Joshua D. Lee
5 MAY 2017 | DOI: 10.1111/dar.12535

Original Papers

Validation of the Adolescent Drinking Expectancy Questionnaire and development of a short form
Kiri A. Patton, Jason P. Connor, Sharyn Rundle-Thiele, Timo Dietrich, Ross McD. Young and Matthew J. Gullo
21 MAY 2017 | DOI: 10.1111/dar.12567

Support for alcohol policies from drinkers in the City of Tshwane, South Africa: Data from the International Alcohol Control study
Charles D. H. Parry, Pamela Trangenstein, Carl Lombard, David H. Jernigan and Neo K. Morojele
10 MAY 2017 | DOI: 10.1111/dar.12554
        
Australian urban Indigenous smokers' perspectives on nicotine products and tobacco harm reduction
Kym Yuke, Pauline Ford, Wendy Foley, Allyson Mutch, Lisa Fitzgerald and Coral Gartner
10 MAY 2017 | DOI: 10.1111/dar.12549

‘It's Fast, It's Quick, It Stops Me Being Sick’: How to influence preparation of opioid tablets for injection
Lise Lafferty, Carla Treloar, Nick van Breda, Maureen Steele, Sarah Hiley, Ian Flaherty and Allison Salmon
10 MAY 2017 | DOI: 10.1111/dar.12562
      
Are differences in population prevalence of alcohol's harm to others related to survey administration mode?
Erica Sundin, Jonas Landberg, Maria Rosaria Galanti, Robin Room and Mats Ramstedt
9 MAY 2017 | DOI: 10.1111/dar.12550

In-transition culture of experimentation with cannabis in Latin American college students: A new role within a potential drug use sequencing pattern
João Mauricio Castaldelli-Maia, Sérgio Nicastri, Magdalena Cerdá, June H. Kim, Lúcio Garcia de Oliveira, Arthur Guerra de Andrade and Silvia S. Martins
8 MAY 2017 | DOI: 10.1111/dar.12556
       
The Client Satisfaction Questionnaire-8: Psychometric properties in a cross-sectional survey of people attending residential substance abuse treatment
Peter J. Kelly, Felicity Kyngdon, Isabella Ingram, Frank P. Deane, Amanda L. Baker and Briony A. Osborne
7 MAY 2017 | DOI: 10.1111/dar.12522

 

Clinician's Corner - February 2017

DAR Front Cover

Clinician's Corner| February 2017         EARLY VIEW

Clinician’s Corner

An examination of how alcohol brands use sport to engage consumers on social media

Sport is an important part of Australian culture and many professional sports feature sponsorship by alcohol brands. Westberg et al† examine how alcohol brands use sport when communicating through social media, focusing on the social media activity of alcohol brands that sponsor the three largest spectator sports in Australia: Australian rules football, rugby league and cricket (available on Early View in Drug and Alcohol Review).

The authors identified eight wine brands, six beer brands and three spirit brands as sponsors of the relevant sports. Facebook and Twitter posts were assessed, and of 1086 brand-authored posts, 236 were identified as sport-linked communication. Westberg et al found that alcohol brands were not just using social media to promote their products, but that 69% of the sport-linked messages on Facebook and Twitter were aimed at engaging consumers as active participants through ‘calls to action’ ultimately resulting in co-creation of content.

Consumers were encouraged to engage in competition, collaboration, celebration and consumption. Messages by alcohol brands also frequently sought to appeal to consumers’ identification with a particular sport or team and their sense of camaraderie (“We've done it”). Analysis showed a high level of interest and engagement in these posts, with 128 brand-authored messages on Facebook having a total of 46 616 likes, 4300 comments and 6052 shares, and 108 brand-authored messages on Twitter having 1202 ‘favourites’ and being associated with 1045 retweets.

The authors note that further studies need to investigate how these strategies affect drinking practices in general, as well as how they affect alcohol consumption as part of the sport experience.


A complimentary PDF of the article is available to APSAD members by emailing This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..


† Westberg K, Stavros C, Smith ACT, Munro G, Argus K. An examination of how alcohol brands use sport to engage consumers on social media. Drug Alcohol Rev 2016: Available on Early View.